Marco's came to us initially in 1996 as their one outlet in San Gabriel, CA was in trouble. A competitor had moved in a few block away from them and began to spread false rumors that Marco's had poor quality control, causing lots of repair returns. This proved to be completely fabricated, and a new campaign was needed to counteract the damaging PR.
Our market and value proposition research lead to the creations of the now famous "Get your car fixed once, right, the first time: Marco's Collision Centers" campaign, which was in use from 1996 until 2014. During the 18 years we worked with Marco's they had expanded beyond all their expectations. In 2014 the owners decided to retire and sold the company to a major eastern U.S. auto repair company that rebranded Marco's to match the rest of their chain of outlets.
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Combining on-site photography and knowledge of customer needs, our "Get your car fixed once, right, the first time" campaign addressed the fundamental problem faced by anyone who has had an accident: How to get reliable and predictable high quality repairs. This value proposition instantly let customers know that they could trust Marco's for their high-end vehicle repairs. Business, which had be lagging due to the negative PR by the competitor, suddenly did a complete reversal to the point that 10 months later they were turning away roughly 20% of the business being generated by the website and campaign. Within a year of the beginning of the campaign, a second location was opened, followed by 5 more in the following years. The only time Marco's stopped using our campaign was when the owners finally retired and sold the company.
NEW DESKTOP WEBSITE:
NEW MOBILE WEBSITE:
We realized that a comfortable and efficient user experience was vital to web site conversions. Navigating a large site on a phone can be cumbersome, so a reduced subset of the pages was produced to provide a simple and appropriate user experience. Marco's 18-page desktop site was reduced and optimized to 5 mobile pages to create a customized, phone-friendly site that was easy to navigate and appropriate for phone viewing.
BELOW: Over the 18-year association with Marco's Collision Centers we designed and produced many types of printed materials, including a series of 10 brochures to coordinate with the Dealership Office Campaign. Here are samples of the brochures that were used to promote Marco's services within the dealership offices. The campaign captured an audience of car buyers from the initial point of sale of the vehicle, keeping Marco's services topmost in the minds of new car buyers.
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