When mortgage company Silver Fin Capital initially contacted us, they were looking for a new website. They explained to us their old, drab template website was part of a "your-name-here" service they purchased. The principals were focused on a cosmetic change –– transforming what was there into something that looked better.
We knew they needed more. Through an interactive process that included a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and spending a great deal of time analyzing their market, value propositions, customer segments, objections, sales process, and so on, we were able to create a strategic direction not only for the website, but also the business as a whole.
We invite you to visit www.SilverFinCapital.com. Their value propositions are instantly obvious. Best of all, everything about this marketing website moves prospects closer to becoming clients.
The process works for any business in any industry that’s getting measurable traffic but minimal conversions — sales, calls, inquiries, and so on.
They received the same number of paid leads through LendingTree.com, but their conversion rate was considerably higher thanks to an online sales process that literally stepped prospects through the Silver Fin Capital story, convinced them they were in the right place and converted them into sales.
NEW DESKTOP WEBSITE:
NEW MOBILE WEBSITE:
Both a desktop and fully-optimized mobile phone version of the site were created. Mobile phone use for web browsing has grown to nearly 60% of all page views in recent years. The mobile site was streamlined and reduced in size from a 49 page desktop site to a much more manageable 12 mobile pages, making the mobile experience much easier to navigate to information pertinent to mobile phone users.
BELOW: We designed a series of magazine ads announcing the company makeover and the new web site were produced that ran in Homes & Estates Magazine:
We designed a large 9" x 12" double-pocket folder for representatives to carry legal papers and loan documents. Business cards for each of the staff, stationery, a brochure and various other printed pieces were created to ensure all promotional bases were covered.
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