Success:
Our clients had the traffic. Now they also have the sales! These examples demonstrate how we build sales-process-driven websites and marketing campaigns that maximize results and return on investment.
Creating highest ever sales for Silver Fin Capital Group
When mortgage company Silver Fin Capital initially contacted us, they were looking for a new website. They explained to us their old, drab template website was part of a "your-name-here" service they purchased. The principals were focused on a cosmetic change –– transforming what was there into something that looked better.
We knew they needed more. Through an interactive process that included a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and spending a great deal of time analyzing their market, value propositions, customer segments, objections, sales process, and so on, we were able to create a strategic direction not only for the website, but also the business as a whole.
We invite you to visit www.SilverFinCapital.com. Their value propositions are instantly obvious. Best of all, everything about this marketing website moves prospects closer to becoming clients.
The process works for any business in any industry that’s getting measurable traffic but minimal conversions — sales, calls, inquiries, and so on.
Not sure it's right for your business?
ROLL OVER
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OLD LOGO:
NEW LOGO:
The first full month after the website went live became the single largest income and sales month in the company’s 12-year history.
They received the same number of paid leads through LendingTree.com, but their conversion rate was considerably higher thanks to an online sales process that literally stepped prospects through the Silver Fin Capital story, convinced them they were in the right place and converted them into sales.
WIN: Highest ever sales after one month!
NEW DESKTOP WEBSITE:
NEW MOBILE WEBSITE:
Both a desktop and fully-optimized mobile phone version of the site were created. Mobile phone use for web browsing has grown to nearly 60% of all page views in recent years. The mobile site was streamlined and reduced in size from a 49 page desktop site to a much more manageable 12 mobile pages, making the mobile experience much easier to navigate to information pertinent to mobile phone users.
BELOW: We designed a series of magazine ads announcing the company makeover and the new web site were produced that ran in Homes & Estates Magazine:
We designed a large 9" x 12" double-pocket folder for representatives to carry legal papers and loan documents. Business cards for each of the staff, stationery, a brochure and various other printed pieces were created to ensure all promotional bases were covered.
There are dozens more and we’re happy to share them with you. Contact us today by phone or email. We’ll learn about you and your challenges. You’ll learn how our approach does, indeed, help you close more business in less time and grow profitably.
See also:
• Churchill Claims Services
• Marco's Collision Centers
800-226-2428 or 813-489-9596
The Strategic Marketing Team • 12121 Little Road, Suite 303, Hudson, Florida 34667
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